Markets and development Show explanation
How the firm shows its understanding of the markets it serves and the changes it expects.
FIRM ANALYSIS
The firm's publicly visible commercialization of its people, services and specialist expertise.
Average of the approved questions in each area.
Markets and development Show explanation
How the firm shows its understanding of the markets it serves and the changes it expects.
Services and adaptation Show explanation
How the firm presents its services and demonstrates their adaptation and development.
Digital visibility Show explanation
How clearly the firm's expertise and services appear in the channels prospective clients use.
Technology Show explanation
Which technical solutions and configurations we can observe, and what they document about the firm's commercial work.
Sales Show explanation
Visible signs of work with new and existing clients and the development of sales practices.
Learning Show explanation
How the firm demonstrates learning, training and improvement over time.
Management Show explanation
How responsibility, priorities and coordination of commercial work are expressed.
Each area has equal weight. The sum of seven area scores yields 7–35 points.
We assess 58 questions across seven areas. Each question receives a score from 1 to 5 based on the highest level documented on the firm's public channels or through observable technical traces. When we find no evidence for a higher level, the score is 1. Questions produce an average score for each area. The seven area scores have equal weight and add up to a total from 7 to 35 points. The score reflects what can be observed publicly; it does not establish internal use or effectiveness.
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